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Discussion, Marketing

The reading and videos this week discuss the various dynamics of digital consumers.  Then demand as digital consumers continues to increase in the respect of product availability, convenience and overall ability to conduct many aspects of personal and professional business in the digital environment. For this week discussion please answer the following questions:

  1. What defines a digital consumer based on the reading this week?
  2.  What type of digital consumer are you? 
  3. What type of digital marketing do you think works well for you as a consumer and what does not?

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